Dine | Shop | Explore

The City of La Mesa is thriving with new developments, businesses, retail experiences, parks, restaurants, and more. The secret is out - La Mesa is in! Residents and visitors don’t have to travel far to have an amazing dining, shopping, or leisure experience. 

"Dine In to Chip In!" Promotion

The City is launching its first social media marketing campaign to encourage our residents to support local business by "dining in" and "chipping in" to the local economy. This free marketing program is a great way to showcase your business and connect with the local community.

Participating restaurants should provide photos of their food and information on special offers. The City will promote your business for an entire week on Instagram and social media.

If you are a La Mesa restaurant and would like to be considered for our "Dine In to Chip In" promotion, please fill out the online application. This free marketing opportunity will starting November 2, 2020 and is ongoing.  


  • Must be a La Mesa business only
  • Must not be a franchisee
  • Participating businesses must fill out the online application
  • Participating businesses will be selected based on criteria and availability

Disclaimer: The City of La Mesa will be selecting restaurants to feature in the "Dine In to Chip In" social media campaign. Personal Instagram pages will not be featured. Business are not guaranteed to be featured, and will be selected based on different cuisines and geographic locations within the city. Business may be featured in up to 3 posts and up to 5 Instagram stories. Businesses must reside within the zip codes 91942 or 91941. Posts will be made primarily from the City's Instagram, but the City has the right to post to its other social media platforms as well.

Hidden Gems ProgramHidden Gems

The City of La Mesa has worked diligently on the Dine|Shop|Explore campaign to promote its diverse and unique business base. This brand highlights La Mesa’s dining and shopping experience through marketing and outreach efforts, the use of social media, a new Business Resource Guide, and other events and promotions.

The “Hidden Gems” logo is an important feature of the Dine|Shop|Explore brand as it represents the many restaurants, retail shops, and businesses in our community that have become true treasures over time. To help promote our Hidden Gems, the City of La Mesa is offering local businesses the opportunity to use the logo at no cost. By signing and returning the Usage Request Form, a business agrees to abide by the City Policy & Procedures for usage of the logo. Upon receipt of completed form, a business will be permitted to add the Hidden Gems logo to stationery, business cards, website, and other marketing materials.

La Mesa Hidden Gems Logo Standards and Usage Guidelines 

Usage Request Form